ABE Diploma in Marketing

Qualification

ABE Diploma in Marketing

Course Duration

6 months – 1 year

Tuition Fee

1year - £2400 (GBP2400) / 6 months - £1200 (GBP1200)

Mode of Study

Full Time

Department/school

School of Business & Accounting

Program Aims

Marketing programme allows you to specialize in a dynamic and creative area that can have a great impact on the bottom line of a company.

Entry Criteria

Applicants must have obtained one of the following:
ABE Certificate
Two “A” Level passes plus four GCSE passes at Grade A, B or C, two of which must be English and Maths
Overseas qualifications which may be accepted by the Registrar as being equivalent to the above
ABE also welcomes applications from candidates without formal qualifications who have been in appropriate employment for at least two years. A reference letter from employer(s) must accompany such applications

How to apply

Obtain an application form directly from the school or download from the website and send it along with evidence of academic qualifications, English capabilities and passport copies

Course Structure

The course modules are:
Diploma Part 1
• Economic Principles and their Application to Business
• Organizational Behaviour
• Principles of Marketing
• Quantitative Methods for Business and Management
Diploma Part 2
• Marketing Policy, Planning and Communication
• Human Resource Management
• Principles of Business Law
• Systems Analysis and Design
• Marketing Information Systems
• Marketing in Action

Methods of Assessment

The three-hour written examinations are held twice a year (usually the first week in June and December) in one of the ABE centres.

Teaching Methods

The programme is taught by a dedicated team of staff drawn largely from full-time members of the school but supplemented where necessary by external lecturers and speakers and professionals from industry. There is a mixture of lecture and seminar work in the course with a particular emphasis on group work. This allows experiences to be shared and develops cross-cultural awareness and opportunities to develop links and networks in the long run.

Progression & Career Options

Upon successful completion of the Certificate Level the student will be eligible for admission to the Diploma Level in Human Resources Management. With the whole programme conclusion (Advanced Diploma qualification) the student may be accepted in the last year of various degrees courses in recognized universities in the UK and world wide.

Awarding Body

ABE – The Association of Business Executives

Intakes

January / February, March / April, July / August, September / October